MANAGE THE BRANDS AND YOUR LIFE TOO. BRAND MANAGEME

With the floodgates of every countries market being opened due to liberalization, so the world customers have a large number of choices because a bevy of foreign companies have started wooing them in order to promote their products.
Here we will analyze, whether it is suitable for your college graduation or not.

What is brand management?

These products admits itself a encompassing range of electronic commodities. This is varying from household use to automobiles to cosmetics to clothes and so on. To come up trumps in this fierce competition, the price and quality of the products are of utmost importance. But the big question is – what should be the right price and which segment of the consumer should be targeted? Welcome to the most fascinating but intriguing world of brand management. It will be one of the best choice for your college graduation.

The branding process begins with the evolution of a new product together with a comprehensive plan to market it an integral part of a consumer’s life. It will be added advantage that, if you have some interest on it before selecting this one in your college graduation. But before the process begins, a market survey is conducted to asses the consumer sentiments. The next step is to assert the brand identity by telling consumers as to how the brand is going to fulfill their needs.

Role on consumers

Brand management is all about refining and dressing up a particular product so that it finds a permanent place in the consumers mind”. The genesis of any brand lies in the identification of a selling idea. The advertising agency assists the company in connecting to the consumers with the help of images and symbols.” Brand management is also about delivering various strategies and techniques necessary to sustain the product,”
To become a brand manager, you should preferably have an MBA degree with specialization in marketing in your college graduation. But you cannot brand manager overnight. People generally begin as part of the sales team. In addition to the is its possible to work in this field during your college graduation itself
After finishing your college graduation you will sustain good performance for two to three years in the core sale team of an organization, only the best and brightest are promoted to assistant brand or product manager. The competition is so tough that from a team of about ten people, only a couple make it to brand manager.




Growth

The job of a brand manager essentially revolves around effective co-ordination. In addition to coordination the brand manager is also responsible for support of the sale teams, dividing the overall brand strategy and budgeting. In fact, he is the person responsible for flawless functioning of activities such as formulation, production, packaging and distribution. Further, a brand manager needs to be aware of the trends in the market must know the effective art of man management and should also be receptive to new ideas. The key to success as a brand manager is practical thinking and always being on the toes. So you have to develop these qualities during the college graduation itself...
This is one of the most challenging professions where scope of stagnation is almost nil. To be in the profession you have to learn new things on regular basis. Moreover the coordination work keeps the brand manager in constant touch with almost every department.